In the Pharmaceutical Market We Tend To Be Used in the Situations Outlined Below;

• New Products
• Phase II-how should Phase III be set up or should you proceed
• Phase III-what do you really have and what language should you get in your label 
• After filed-create positioning and message strategy plus testing
• In Line Brands
• Refresh a brand
• Launch a new indication
• New competition in the marketplace
• Sales aren’t optimal
• Specific Issues
• Treating “the condition”
• The influence of managed care
• The dialogue
• Prioritizing data sets
• Testing Concepts/Ads