In the Consumer Products and Business to Business Markets We Tend To Be Used in the Situations Outlined Below:

• In Line Products
• Understanding existing brands, the emotionality surrounding them and competitive brands, setting up an Ideal, also looking at how campaigns need to change.
• Setting up emotional mindset groups for in line brands
• Looking at specific models
• Looking at specific features
• Looking at different offers or promotions and whether or not they will be brand lifting

• Marketplace Changes
• Understanding what a new competitor may do to existing brands, how emotionally attractive new competitors can be for specific audience groups.
• Understanding how different promotional offers from competing companies can change brand perceptions.

• Looking at the Effect of Dealer/Retailer Buying Experience
• Understanding how the dealer experience can affect emotional motivation toward the brand
• Looking at the shopping and buying experience
• Understanding how the consumer views the buying experience
• Researching emotions pre buying and post buying