FOR MORE INFORMATION,
CONTACT: Stephen M. Blaising, Vice Chairman, Brain Surgery Worldwide (317) 656.8702
FOR IMMEDIATE RELEASE – February 4, 2011

New Learning Reveals the Importance of Context with Mining Insight

"This may sound simple, but it's not being done often enough and as a result too many clients aren't getting the insights they need", says John Carr, CEO/Chairman of Brain Surgery Worldwide, Inc.

There have been many studies that conclude "context" is critical in gathering accurate insightful information.

Brain Surgery has created a "hybrid" method that provides the decision making accuracy of quantitative with the context and texture of qualitative approaches. "There is a real art in crafting contextual frames of reference and sequencing them so the survey experience delivers the right information", says John Carr, CEO/Chairman of Brain Surgery Worldwide, Inc.

He adds, "The more our clients share about their market/business situation and previous research the better the context leading to an outcome that gives clients a much greater value compared to direct question methods". "Our clients have found the insights to be significantly more precise because context combined with the emotion first survey experience leads us to be able to provide the details that make up why audiences are emotionally attracted to our clients' brands", says Stephen M. Blaising, Vice Chairman Brain Surgery Worldwide, Inc.

Brain Surgery Worldwide, Inc. is a marketing knowledge firm focused on "emotion based behavior insight". Brain Surgery uncovers the emotion drivers® (the choice criteria in the mind of the audience) that need to be fulfilled in order to optimize attraction and engagement and is the result of their "Emotional Engagement Mindset Model™". Brian Surgery Worldwide has worked in 29 countries and is based in Atlanta, GA.